Love the throwback to old school technology in order to make the association that new technology today is regarded as just as cutting edge even though it's light years ahead of where tech was decades ago. Silly and oddball.
Kind of reminds me of how we use the word "bug" to refer to a kink in a computer systems. Taking something old and relate-able (ie. pesky critters) and applying it to something futuristic (computer vernacular) so that laments can even pick up on the meaning.
*Warning: I'm pretty sure bugs were harmed in the making of this*
This is so 'effing weird. I especially like when the cat fur turns into 3d shapes. Just gotta stick with it. Kind of feels meditative in a retarded sort of way. Sorry, "mentally challenged."
"When you get to a certain place, if someone has helped you get to where you are, you must help identify younger talent and be the mentor for somebody else."
Sweet video from BONAPARTE. "When you watch computer, computer watching you" - hit me like "the hills are alive (with the sound of music)." Creepster. Great combination of stop motion, CGI, and live action. Cool sets, odd costumes- would love to see a behind the scenes.
So apparently stop motion is HUGE in Bristol, UK because it's where Aardman Animation Studios (responsible for the popular Wallace and Gromit flicks) is located. Started looking into other work they put out and stumbled upon this adorable video. Actually, I saw this a few years back in film school and was thrilled to rediscover it. Brilliant how Aardman paired off the cuff real-world interviews about apartment living with stop-motion zoo animals commenting on caged life.
Another cool concept costume from Eric Testroete, bringing together art and digital. As a testament to what a great job he did, I'm still questioning if it's real.
My favorite part of Back to the Future 2, the 3D digital shark ad, was dead on! Interactive window displays are going to dramatically alter the visual landscape of our cities, and this trend is just starting to warm up. I had my first encounter at Times Square last weekend, having my picture taken and presented in real time on this funky Forever21 board....
Monster Media is at the head of the game. Check out their reel:
I think it's pretty interesting that even though digital is the wave of the future, a lot of promising projects adapt "old school" ideas. Take for example Disney's interactive animated storybooks, where the reader/viewer chooses how the narrative evolves- I used to have old books that let you pick the direction for the next chapter (flip ahead to "x" page if you want this to happen).
People are intrigued by uncharted territories, (ie. future/technologies) but it can also feel intimidating, so easing people in by fusing with the familiar gives it a wider appeal. I think Firstborn is picking up on this by selecting the recognizable tv intro format for their reel and by showing how a lot of their digital concepts grew from organic experiences (ie. the digital filing cabinets were designed to match their everyday use of the office cabinets, the eye protector mask from working on cars in the garage made it into the Orbitz gum commercial, circular objects in the office like coffee cups led to that edgy looking circular interactive website interface... etc).
Instead of just showing slick clips of work, Firstborn is recognizing that the emotional component is key to connecting successfully with an audience. Like in film, the cinematography can be beautiful, but if there's no story that resonates, who's going to sit and watch for 2 hours?
Something tells me I'm gonna want to start chasing Romain Chassaing. Romain's vid of the remixed "I Own You," created for Wax Tailor smartly calls on the techniques of fellow Frenchie Michel Gondry, while mixing lo and hi fi.
